P1racenews AI automatic summary:
Hamilton heads home as immersive Ferrari British GP event launched
Formula 1 legend Lewis Hamilton is set to compete in the legendary British Grand Prix at Silverstone this weekend, donning a red uniform for the first time in his career.
While the seven-time champion aims to thrill fans, those who can’t attend the race can still experience an Italian-flavored F1 pop-up event in London showcasing Hamilton and Ferrari.
Ferrari, in partnership with Peroni Nastro Azzurro 0.0%, is hosting a three-day immersive F1 experience in Covent Garden from July 3 to July 5, 2025.
Attendees will enjoy a pizza masterclass, cocktail workshop, interactive racing games, and a cinema room screening Hamilton and Leclerc’s favorite films.
The pop-up event promises an array of attractions for F1 enthusiasts and Ferrari fans alike, including a showcase of race-inspired fashion and exclusive access to memorabilia.
Peroni Nastro Azzurro 0.0% will flow at The House of Peroni Nastro Azzurro 0.0%: Our Grid event, offering fans a taste of premium Italian style blended with the fervor of F1.
